HOW TO GET RECIPROCAL LINKS
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The process of exchanging reciprocal links is essentially a simple one, but there are various approaches that can be taken in searching out and requesting links, as well as pitfalls that must be avoided. In this guide, I have attempted to provide the information required to smooth the process of exchanging links.What Is A Reciprocal Link?
Before plunging into the body of the discussion, it is important to define what a reciprocal link is, and perhaps more importantly, what it is not. A reciprocal link is a text and/or banner link to a site that, somewhere in its pages, carries a similar text/banner link to your own site. A reciprocal link is a commitment. This link basically says "The site at the other end of this link feels that my site is important enough to link to, and I feel that their site is important enough that I am willing to let visitors leave my site via this link."
A reciprocal link involves an element of trust. Few Webmasters have the time or patience to constantly monitor the sites that link back to them, so you are trusting the other site to maintain the link on their site, and not bury it under other information or delete it during a site upgrade. Trust me, I have experienced both situations, and it can be frustrating when your own links page is in order.
A reciprocal link is not a quick fix to bring more traffic. I have seen sites with over 100 banner and text links on a single page -- now how much traffic do you think the sites featured on that page were getting from those links? I visited some of the linked sites, and most offered the same scenario: a cobbled together mishmash of links and graphics, many of them broken or out of date, none benefiting the relevant sites.
What You Need To Do!
The very first thing that you should take into consideration before you start sending out requests for links is, does your site have information that would make other webmasters want to link back to your page. I mean does your site have enough relevant and rich content? If your site is just a sales page to try and sell your e-book then most likely you won't get anyone to link back to you. However, if your site has tons of usefull information then sites will naturally link to you. The more usefull your site is the more links you will recieve.
Sites That You Want To Link To
The best way to find a site that you will want to link to is to write down as many phrases that directly deals with your website niche. Then perform a search using those pharses and keywords on a search engine like Google or Yahoo. As you are searching through the endless pages, remember to bookmark the pages you find that would be good reciprocal link candidates. After you have found about 20 or 30 sites, go back through them and try and locate their links or partner page. Once there read and follow their linking instructions.
Drafting Your Reciprocal Link Request
Draft a one-paragraph letter to the webmaster or contact person at each site. Be brutally strict with yourself, and keep the information short and relevant. With all the spam floating around the 'Net, it is vital that you get to the point quickly, and that you show a relevant interest in the site.
For example:
Hello there. I visited your site on Nature Photography earlier today and found it very interesting. I was especially interested in your article on taking pictures of birds in the wild. I run a site about bird spotting [http://URL] and I was wondering if you might be interested in exchanging links with me. I am sure that visitors to my site would benefit from your information when taking pictures of their feathered friends.
I look forward to hearing from you soon,
John Doe
WebMaster, Bird Spotting Paradise
Ok, maybe this needs a little refinement, and some adapting to individual circumstances, but all the ingredients are there: interest in the target site, reason for interest, and "bait". The "bait" is very important: you have to essentially sell your site in the space of one or two lines. But you have to sell it in reverse: give the target site a compelling reason for YOU to link to THEM, and the reciprocal link will come naturally.
Finally, The Link.
Finally, once you have agreed to exchange links, sort out details such as the type of link and the location of the link. Don't be too stubborn, especially when dealing with very popular sites... my own experience ["Reach for the Moon"] shows clearly that even an "unequal" exchange can be very beneficial to your site.
Be prompt, and be accurate. Set up the text or graphical link and test it. Make sure that the graphic loads, and that there is an ALT text tag for any graphics. Ask the target site what text they would like if they have not specified it already. Most importantly, check that the link works, and that it points to the right page.
Once the link is set up, mail the target site a short note, to the effect that the link is now "live" and can be found at http://LINKURL/ Then WAIT. If after a week, your link has still not been added to the target site, send a gentle reminder but don't push it.